Let It Out

So, it seems to me that Kleenex is up there with toilet paper and hemorrhoid cream as one of the most difficult products to advertise for. It is a product that will always sell, no matter what, as it is a basic need that people use everyday. Because of this, advertisers for such products can focus on creative campaigns that people can relate to in order to make their brand stand out instead of simply explaining the benefits of their products.

I think that Kleenex's new "Let it out" campaign is a great example of this.

It touches on peoples emotions, gets the attention of the viewers and all audiences can relate to it.

I think it's great. What do you think?


Visit this link for more information on the campaign: http://www.prweek.com/us/news/article/642668/Kleenex-gets-emotional-Let-Out-nationwide-push/