Who would have thought that a couple of simple kisses could cause such an uproar?
In the past month, two commercials, both including kissing scenes, have been the subject of much debate.
The first, shown on Superbowl Sunday, was a Snickers commercial in which two men eating a Snickers bar accidentally kiss. This kiss causes them to panic because they feel they have lost their manlyness, and so they proceed to pull out their own chest hair to prove themselves.
Many viewers saw this commercial as homophoboic, and demanded it be off the air.
This shows that the line between humor and insult is pencil thin.
I can see both sides of this argument, and am undecided. What do you think?
The second is a Rembrandt commercial, showing a simple shot of a man and woman kissing in a field to romatic background music.
The controversy comes from the level of passion in the kiss, and the up-close camera shot.
Some thought that this commercial was simply too graphic. In fact, in a couple of articles, some even referred to it as "soft-core pornography".
While it is a bit over-the-top, I think it is simple, romantic, and a brilliant way for Rembrandt to tie their product to Valentine's Day.
What do you think?
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